Twelve things we check on every therapy practice website we build or review. Use it on your current site — or as a brief if you're starting from scratch.
Most therapy websites aren't broken — they're vague. They describe a practice without ever telling a nervous person who this is for, what a session costs, or what happens after they reach out. This checklist is ordered the way a visitor experiences your site, so you can work down it in an afternoon.
Not "welcome to my practice" — the concern, the people and the place. "Therapy for anxiety and burnout in Hamilton" tells a visitor and a search engine the same thing in one line.
Book a consult, send a message, or read what the first session is like. If a page ends without a next step, the visitor's next step becomes leaving.
Anxiety, trauma, couples, grief — each deserves its own page in your own words. This is where most therapist websites gain their search traffic.
Your training matters, but so does what a session with you actually feels like. Lead with the human part and put credentials underneath.
One warm, current photo outperforms any stock image of a couch. Clients are deciding whether they can talk to you.
Session fee, sliding scale if you offer one, whether you provide receipts for insurance, and what cancellation looks like. Silence on fees is the most common reason people don't enquire.
Collect what you actually need before session one, with clear consent language, and have it arrive somewhere you'll see it.
Let people pick a consult time against your live calendar. Confirmations and reminders should send themselves.
What happens, how long, virtual or in person, what to bring, what you'll ask. This page quietly removes most of the fear that stops a booking.
Readable type sizes, real colour contrast, keyboard-friendly forms, alt text on images. Many of your clients need this and all of them benefit.
Compressed images, no heavy sliders, no autoplaying video. Most therapy searches happen on a phone.
A page title and description per page, your city named in real sentences, a Google Business Profile if you see clients in person, and structured data describing your practice.
We build every item on this list into the websites we design for therapists and counselling practices across Canada.
Ready when you are